Our Services
Comprehensive GRC and HR solutions tailored for SMEs in the MENA region.
Governance, Risk & Compliance
Protecting your business and ensuring sustainable operations.
Assisting clients in establishing clear and effective governance structures, including defining roles and responsibilities, establishing board and committee charters, and developing policies and procedures.
Providing comprehensive risk assessments, developing and implementing risk management frameworks, and advising on risk mitigation strategies tailored to your industry.
Offering ongoing compliance support to ensure clients adhere to relevant laws, regulations, and industry standards. This includes regulatory monitoring, compliance training, and policy management.
Human Resources Consulting
Empowering your workforce to drive business success.
Aligning HR strategies with business objectives, including workforce planning, organizational design, and change management to support your growth.
Supporting clients in attracting, recruiting, and retaining top talent. This includes developing recruitment processes, implementing performance management systems, and creating employee development programs.
Ensuring clients are compliant with labor laws and regulations. This includes developing employee handbooks, creating HR policies and procedures, and advising on employee relations issues.
Business Development
Accelerating growth and unlocking new market opportunities.
Comprehensive market research and entry strategies to help SMEs expand into new MENA markets with confidence and clarity.
Identifying and facilitating high-value partnerships, joint ventures, and alliances that create sustainable competitive advantage.
End-to-end support for cross-border trade, including regulatory navigation, partner identification, and deal structuring.
Digital Marketing
Strategic digital presence, content creation, and AI-driven marketing for Egyptian, Gulf, MENA and African businesses.
Crafting comprehensive digital strategies that align your brand identity with target audiences across Egyptian, Gulf markets, MENA and African markets. Includes brand positioning, visual identity direction, and multi-platform content architecture.
End-to-end management of social media channels (Meta, LinkedIn, TikTok, YouTube) with data-driven content calendars, community engagement, and performance analytics to drive measurable audience growth.
Leveraging cutting-edge Generative AI tools for high-impact content creation — AI-driven imagery, video production, motion graphics, and automated content workflows that reduce cost while elevating quality.
Full-service multimedia production using Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator) — from corporate video and promotional reels to animated explainers and branded presentations.
Designing and executing public relations strategies that build institutional credibility, manage stakeholder narratives, and strengthen visibility with government bodies, media, and key industry partners.
Customised corporate training programmes in Digital Marketing, AI-powered content creation, and social media strategy — delivered by an active visiting lecturer at Cairo University and the Egyptian Chinese University.
Ready to elevate your digital presence?
Our Digital Marketing consultant brings 23+ years of strategic communications and AI-driven content expertise to your brand.
Strategy & Performance Management
Digital excellence for MENA SMEs through integrated performance systems.
Design and deploy BSC frameworks that align strategic objectives with measurable KPIs across all organizational levels.
Implement Objectives and Key Results methodology to drive focus, alignment, and accountability throughout your organization.
Build real-time digital dashboards that give leadership instant visibility into business performance and strategic progress.
Integrity & Anti-Corruption Services
In partnership with VisionEthicsDelivered in partnership with VisionEthics (Malaysia) — specialists in governance, integrity, and corruption prevention across public and private sectors.
Anti-Corruption Compliance
Identifies areas of potential corruption risk and develops targeted preventative measures. Based on international risk management principles and adaptable into Enterprise Risk Management (ERM) frameworks. Covers consultation, risk profiling, action plans, and continuous dashboard reporting.
Globally recognised ISO standard for Anti-Bribery Management Systems. Covers bribery risk assessment, leadership responsibilities, HR practices, due diligence, anti-corruption policies, financial controls, supply chain integrity, whistle-blowing, and monitoring. VisionEthics guides organisations through full certification.
A structured plan helping organisations systematically address corruption risks at the organisational level. Covers governance structures, risk identification, policy development, and monitoring frameworks — aligned with internationally recognised anti-corruption standards and best practices.
Advisory on corporate liability obligations under applicable anti-corruption legislation. Helps organisations understand their legal responsibilities, implement adequate procedures, and build a defensible compliance programme. Covers board responsibilities, compliance design, and evidence of top-management commitment.
Assessment and gap analysis of an organisation's existing anti-corruption controls against internationally recognised adequate procedures guidelines. Identifies weaknesses, prioritises remediation actions, and provides a clear roadmap to full compliance.
Development, review, and monitoring of anti-corruption policies and procedures. Covers gifts and hospitality, donations and sponsorship controls, conflict of interest declarations, and whistle-blowing procedures. Includes ongoing monitoring and evaluation to ensure policies remain effective.
Independent assessment of an organisation's integrity culture, governance practices, and anti-corruption controls. Provides a structured evaluation of existing integrity programmes and recommends improvements to support boards and senior management in demonstrating commitment to ethical governance.
Measurement and evaluation of the effectiveness of anti-corruption compliance programmes using defined indicators. Provides evidence-based reporting to boards, regulators, and stakeholders on the performance of compliance initiatives.
Training & Education
Practical, interactive workshops on anti-corruption, integrity, and compliance. Features real case studies and lessons learned from prosecutors' perspectives to bring legal consequences to life. Designed for boards, management, compliance officers, and employees.
Digital learning platform providing accessible anti-corruption and integrity training for organisations. Enables scalable, trackable compliance training across large workforces and supports continuous learning and certification.
Advanced Compliance Technology
A comprehensive GRC technology tool supporting Compliance teams and Internal Audit departments. Evaluates the effectiveness of anti-corruption compliance programmes, monitors adherence to adequate corruption prevention procedures, and provides dashboard reporting for boards and senior management.
VisionEthics' proprietary advanced compliance intelligence and reporting platform. Provides real-time insights, analytics, and dashboard reporting to support governance decision-making and enhance organisational integrity management.
Community Integrity & ESG
Fosters a collaborative approach to integrity and transparency within communities and organisations. Champions community integrity building and collective action, providing governance software tools that enable precise dashboard reporting with real-time insights and analytics.
Helps organisations integrate sustainable practices into their operations, promoting Environmental, Social, and Governance (ESG) principles to drive ethical excellence across all spheres of business activity.
Interested in Integrity & Anti-Corruption services?
These services are delivered in partnership with VisionEthics. Contact us to discuss your organisation's needs.
Market Research & Consumer Insights
In partnership with In Light Consumer InsightsDelivered in partnership with In Light Consumer Insights — MENA's leading proprietary consumer panel with 10,500+ respondents and 405+ research projects delivered in 2025.
Access MENA's first proprietary online consumer panel with 10,500+ pre-screened respondents. Quantitative surveys designed to deliver statistically robust insights on consumer attitudes, behaviours, and preferences at speed.
Continuous brand tracking studies measuring awareness, perception, consideration, and loyalty over time. Benchmark your brand against competitors and identify shifts in consumer sentiment before they impact performance.
Comprehensive market sizing, opportunity assessment, and consumer landscape analysis to support market entry decisions. Covers demand estimation, segment profiling, competitive mapping, and regulatory context for MENA markets.
Systematic monitoring and analysis of competitor activity, market positioning, pricing strategies, and product developments. Delivers actionable intelligence to sharpen your competitive strategy and identify white-space opportunities.
Advanced analytics translating raw research data into clear strategic insights. Includes cross-tabulation, segmentation analysis, predictive modelling, and executive-ready dashboards tailored to business decision-making needs.
In-depth qualitative research through Focus Group Discussions (FGDs) and In-Depth Interviews (IDIs). Uncovers the 'why' behind consumer behaviour, explores unmet needs, and tests concepts, messaging, and product ideas before launch.
Need consumer insights for your next strategic decision?
Our partnership with In Light Consumer Insights gives you direct access to MENA's most comprehensive consumer panel and research capabilities.